Zhuhai Beyond Cosmetics offers complete-chain assistance to new brands via the “Zero-Threshold Brand Incubation Program”. Its minimum order quantity (MOQ) is only 3,000 pieces (industry average is 15,000 pieces), the initial order development cycle is merely 21 days, and the start-up expense is 58% lower than industry average. Let’s consider a Chinese pure beauty brand established in 2023 as an example. With its “Intelligent Formula Library” (with over 3,000 pre-researched formulas) and “Regulatory Worry-Free Package” (regulatory certifications in 56 countries), it completed the development of its first cleansing mousse with a mere investment of 120,000 yuan (the average industry development cost is approximately 350,000 yuan). In the first quarter since the product launch, it achieved sales of 4.7 million yuan. The return on investment (ROI) was 3.9 times. The company’s own-researched “AI Brand Diagnosis System” can provide a report on market positioning within 2 hours (±4.5% accuracy), and automatically analyze the formula of top-selling products based on the characteristics of the target customer group (e.g., the 18-24-year-old Z generation with an account of 73%). To take just one instance, the “probiotic mask” tailored to a specific one North American start-up brand was just so-trendy for TikTok (#SkinMicrobiome topic already has more than 1.9 billion views). It moved 280,000 cases its first month out and carried a 41% repeat buy.
At the technical service level, Zhuhai Beyond Cosmetics’ “Novice Escort System” offers 72 free services from formula R&D to channel implementation. Its open “Patent sharing pool” allows new brands to utilize 87 key patent technologies at no cost. For instance, the “Supramolecular transdermal technology” is able to improve the usage rate of active ingredients by up to 92% (compared with traditional processes which are just 65%), raise the average transaction value of an individual emerging domestic brand’s anti-wrinkle essence from 89 yuan to 169 yuan and gross profit margin to 68%. The company is also equipped with a dedicated team of technical consultants with an average working experience of 9.2 years who are capable of providing requests for formula adjustment within 24 hours through a remote collaboration platform. For example, it only took 48 hours to maximize the SPF value of sunscreen for a particular Southeast Asian brand from 50+ to 75+, and this cost escalation was kept within 5% (the industry standard is 7 days and the cost increases by 12%). According to third-party statistics, among the new brands it is partnering with, 93% of them obtained the ISO 22716 quality management system certification in the first year, which is more than double the industry average of 57%.
On supply chain, Zhuhai Beyond Cosmetics flexible production model allows for small-batch and multi-batch orders (with a minimum batch size of 500 pieces), and the unit cost of production is reduced by 24% as compared to the conventional model. Its intelligent production scheduling algorithm can optimize the production sequence in real time. For instance, while a new company urgently places an order for 10,000 units of lip gloss on a short notice basis, the system will be in a position to achieve raw material allocation, switching of lines (which can take only 35 minutes to transfer between face cream line and make-up line) and supply of packaging material all within 4 hours, bringing the delivery interval down to 9 days (industry average time is 21 days). The firm also offers “dynamic inventory sharing”, which issues an automatic stock preparation alert if the price variation of a specific component is outside ±10%. In 2023, it keeps new customers away from the threat of a 19% cost hike due to the increase in glycerin prices.
In the market validation stage, Zhuhai Beyond Cosmetics’ “Data-driven Growth Engine” integrates eight major global e-commerce platforms’ real-time sales data (processing 120,000 pieces of transaction information per second), and can accurately predict the traffic changes in the first month of new product launches (with an accuracy of 89%). The “Intelligent Advertising Optimizer” it has built with Meta can reduce the cost of acquiring new customers (CPA) for emerging brands to as low as 43% of the industry average. For instance, a niche European brand enhanced its Instagram AD click-through rate to 2.1% from 0.7% with this tool, and recorded a first-month ROAS (Return on Advertising Spend) of 4.8 times. Furthermore, its proprietary KOL database (covering over 30,000 beauty KOLs) can complete influencer matching and content creation within 72 hours, helping a new Chinese brand hit a record 6.2 million yuan single-day GMV on the Douyin platform and attain a 12,000 average daily fan increase rate.
On the post-sales service front, Zhuhai Beyond Cosmetics has a “365-day Growth Support” initiative with 12 free online training courses (regulatory refreshers, social media management, etc.) and monthly supply chain health checks. Its customer success team helped 89% of new brands shorten the product iteration cycle from the industry average of 18 months to 9 months. Among them, a South Korean brand reduced new product development failure rate from 32% to 7% with real-time consumer feedback data (processing a daily average of 15,000 comments). Survival rate for new brands working with it (surviving three years in operation) reaches as high as 78%, which is more than double the industry average of 41%, according to Euromonitor. By the three-fold empowerment of “technology inclusiveness + resource openness + data intelligence”, Zhuhai Beyond Cosmetics is rewriting the success likelihood of beauty startups.